"We're excited about the investment. This will help us accelerate our goal to reduce unnecessary food waste," Pavett said. "The new location continues the momentum of our mission, also helped along by the new investment from Anterra. "It'sFresh!'s current offering is a paper thin technology in the form of a food grade sheet. It is easily inserted into bulk and retail fresh produce packaging, trapping ethylene, the natural ripening hormone that up until now has been difficult to manage in store and at home. The product captures a natural process and uses it to extend the quality of produce, according to Pavett. "The technology is grabbing gas .
Give us your eyewitness accounts, background, observations and history. What more do you want to know about the story?The food technology innovations company announced the new location recently as an important milestone for the company as tackles the challenge of food waste head on with key retailers. The company will move into its new office, at 10400 Viking Drive, in early February. The Eden Prairie site was chosen due to its ease of access, Nike Flyknit Air Max Purple
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proximity to the airport and busing, according to It'sFresh! President Greg Pavett. The new office will hold corporate offices, sales and marketing staff. It will house eight employees initially, but the location provides room as the company grows to house up to 21 employees. The announcement of the new location follows news in October of Food Freshness Technology, a group that encompasses It'sFresh!, becoming the debut investment of Anterra Capital, a new global food and agriculture innovation fund assembled by Rabobank and Moonray Investors.
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